What To Expect From Horseware Ireland

By Jayne Rutledge


Established in 1985 horseware Ireland has set the standard for the horseware industry leaving competitors with only the option to copy their work and ideas. Proprietors Tom and Carol MacGuiness have a company policy that demands innovation and constant review of products they create. This policy has lead to many improvements in the original rug created for horses.

The first product to be produced was the Rambo rug, designed to keep the horses dry and warm as well as not slip around on them or cause them to sweat excessively. By 1996 they were leading the industry in production and sales of turnout rugs. The success of their products lead them to establish new standards for the industry around the world.

The horse products they make demonstrate a highly developed knowledge of horse anatomy and what keeps them most comfortable. The improvements they made on their own products help keep the market fresh and moving forward towards excellence. They have improved the wugs to cover the higher arch of the neck and help keep them comfortable regardless of climate or terrain.

Some changes include covers for the head and tail and fly busters to keep the pests off the horses as well as keep them cool and comfortable. Their designs also have higher neck coverage and are fitted to different sized animals. They have also created a line of rugs and wugs for dogs living in areas located in colder climates.

The special fillers that are used are thermo-bonded to recover the fullness, or loft, should the horse crush it in some manner. This special feature allows air to circulate evenly in and around the rug, thereby keeping the animal warmer and dryer than other rugs or wugs. Another aspect of their products is called rip-stop. This system, originally used in flack jackets for police and soldiers, helps keep the covers from tearing should they get punctured during normal use.

One of their best innovations concerns the nanotech moisture management system. This system chemically bonds water repelling molecules to fabric molecules to create a fabric that repels water and allows body moisture and water vapor to pass freely through it. This process allows for a much better feel to the fabric because it is not a surface applied substance designed to repel water.

They are partners with agencies that promote human and animal sensitivity. They are affiliated with the ISPCA as well as Manege Zonder Dremples. Two organizations dedicated to the improvement of circumstances involving human and animal issues. One of the agencies supply carriage rides for disabled children and for the other agency they supply rugs for dogs and horses that have been abandoned worldwide. The focus of their assistance falls on animals that have been abused and starved.

The Horseware Ireland Company is also an environmentally friendly enterprise. They use only renewable wind generated power in their Irish factory. They are also very community aware and have aligned themselves with the Manege Zonder Dremples who create and supply specially adapted carriages for severely disabled children as a form of therapy. Another alliance is with the ISPCA by supplying horse and dog rugs for abandoned and abused animals that have been rescued. They project a superbly professional attitude that speaks to the future of the world.




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