Commercial Antennas Have Improved Their Appearance

By Essie Osborn


Years before the digital communications revolution, nearly every suburban home was crowned with an ugly aluminum television antenna. While their disappearance has not been mourned, today's communication and media devices still demand excellent transmission, often requiring the installation of new antenna arrays. Consumers not only demand good service, but are equally concerned about the placement, visibility and safety of those units.

At its most basic level, an antenna consists of poles, wires, dishes and other metal devices designed to both receive or send electromagnetic signals. Commercial antennas are integral to generating money, and are used by television, radio, cell phone and other communications enterprises. Amateur home radio transmitters, satellite dishes, and other related devices are not considered commercial.

Before a business can place a new installation, however, a number of local issues must be seriously considered. Although consumers purchasing new electronic communications expect that they will have strong, reliable connections, most simply do not want to actually see the necessary installations and towers that make the entire experience possible. Because of this understandable attitude, cities have created new regulations regarding antenna visibility, size, and location.

An installation bristling with metallic spikes might appeal to a technocrat, but not to most people living beside it. Operators of most systems have been forced by this understandable public attitude to be creative with new antenna placement and design, and try to make them as unobtrusive as possible. Creative design solutions begin with the idea that new facilities should be nearly invisible.

One of the most cost-effective is termed co-location, an increasingly common practice. This process places the new array on an already existing tower, which eliminates the need for additional construction. Successful completion of this kind of project involves close cooperation between all the companies using the tower. New operations must never interfere with present users, and must also conform to aesthetic standards.

When co-location is not an option, and a new tower must be built, local regulations are the key to success. Although the laws vary, many cities have approved strict new rules regarding the appearance of these towers. For example, many residential neighborhoods forbid placing a new antenna in a side or front yard simply because it looks bad. New installations cannot interfere with vehicle flow, or eliminate parking capacity.

In addition, the color scheme has to blend properly with existing designs. A new antenna must not block the view from adjacent homes. Some regions stipulate that all connective wiring be run beneath ground, and covered by vegetation or landscaping when above ground. Ordinances regarding height must be followed. Although these requirements may seem restrictive, the positive outcome is a new generation of towers that most people happily never notice.

Today, some are disguised as trees. In Los Angeles, they may look like palms. In New York state, some have realistic artificial deciduous branches that fool the eye. Others are specifically created to match a particular natural background, and many blend in perfectly. Although it can be more expensive, designing antennas that disappear into the background has proven very popular both with consumers and the companies serving them.




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